Ivanka Trump, the daughter of President Donald Trump, made a shocking announcement on Tuesday that took everyone by surprise. For a family who is watched like a hawk by the media, it is stunning that this shocking news was not leaked before Ivanka could announce it herself.
Before her father got into the world of politics in the grandest way possible, by becoming the 45th President of the United States in 2016 in his first attempt at running in an election, Ivanka Trump had made her mark as a television star and fashion icon. But now, as she shifts her focus on serving the people of the United States, Ivanka has decided to leave that career behind her by closing her fashion brand, The Wall Street Journal reported.
“When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners,” she said in a statement to the media on Tuesday.
“I am beyond grateful for the work of our incredible team who has inspired so many women; each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter,” she said.
It has been tough for Ivanka to continue her fashion brand for various reasons since her father became president. For starters, Ivanka had to distance herself from her own brand to avoid ethics violations for profiting from public office as she now works as an unpaid assistant to the president.
When she was given the position, she issued a statement noting the concern that some had. “I have heard the concerns some have with my advising the president in my personal capacity while voluntarily complying with all ethics rules and I will instead serve as an unpaid employee in the White House Office, subject to all of the same rules as other federal employees,” she said in a statement from The White House.
In its own statement, The White House said it was thrilled that Ivanka had decided “to take this step in her unprecedented role as First Daughter and in support of the President.”
“Ivanka’s service as an unpaid employee furthers our commitment to ethics, transparency, and compliance and affords her increased opportunities to lead initiatives driving real policy benefits for the American public that would not have been available to her previously,” it said. “This means that, like other White House employees, Ms. Trump now will be required to file Form 278 financial disclosure reports with the Office of Government Ethics.”
And Ivanka’s brand also faced a fierce backlash from Democrats who wanted to punish her for the actions and policies of her father. Boycotts were launched against her brand, and many stores caved to the demands.
Nordstrom got rid of the brand in 2017, prompting a response from President Trump. “My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!” he said on Twitter.
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
It was tough for the brand to recover from the boycotts and Ivanka Trump not being involved in the day to day operations of the company. “I know that this was a very difficult decision for Ivanka and I am very grateful for the opportunity to have led such a talented and committed team. When faced with the most unique circumstances, the team displayed strength and optimism,” Abigail Klem, the company’s president, said.
Ivanka Trump is set to continue her role in The White House as an adviser to her dad. As for her future, the sky is the limit. She could become the first female President of the United States. And that would be fantastic.